It is now seen by consumers as what surely must be an elite product. Surely, its effective and powerful, a luxury enjoyed by the wealthy. The truth is that the price is just a number. Something carefully considered by the wrinkle cream manufacturer to be expensive enough to create this image,
but low enough not to eliminate too many of the consumers. Be honest with yourself… If you saw a wrinkle cream that cost $130 and a wrinkle cream that cost $9.99, which would you think is better? Of course, you think the $130 cream is a better product and will work better.
Also, after buying it, you will continue to reassure yourself that you must be getting results from this high priced cream…otherwise it wouldn’t have cost so much. Setting the price higher than it should be is a great thing for the wrinkle cream companies.
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